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Innovative ideas for a new way of designing pharmacies. Yours.
Promotions work, if you know how to do themPurchasing Psychology
Promotions work, if you know how to do them
Promotional campaigns can serve different purposes: clearing excess stock, increasing visibility for new products, fostering…
Visual Merchandising, the art of presenting productsPreparatory Texts
Visual Merchandising, the art of presenting products
Visual merchandising is the art of presenting products in a strategic way to capture the…
Less is more … even in pharmaciesPurchasing Psychology
Less is more … even in pharmacies
Filling shelves with too many products might seem like a winning strategy, but it can…
Operational efficiency begins with effective category managementVisual Merchandising
Operational efficiency begins with effective category management
Disorganized categorization and poor displays compromise both the shopping experience and the profitability of the…
Warehouse layoutLayout and Design
Warehouse layout
Optimizing the back-office and storage spaces is just as critical as perfecting the sales area.…
Organize your offering with Category ManagementPreparatory Texts
Organize your offering with Category Management
Category management is a product management strategy that organizes offerings into homogeneous categories to improve…
Guide customer purchases through Category ManagementVisual Merchandising
Guide customer purchases through Category Management
A logical and intuitive categorisation of products helps customers move around the shop. To do…
Enhance the focal point of your display windowWindow Display
Enhance the focal point of your display window
The center of the display window is where the eye naturally lands: making the most…
Waiting is a matter of perceptionLayout and Design
Waiting is a matter of perception
Who hasn’t felt frustrated by a seemingly endless wait in line? The perception of time…
The pharmacist’s advice: the added value of pharmaciesPurchasing Psychology
The pharmacist’s advice: the added value of pharmacies
One of the main benefits of shopping in a pharmacy is access to professional, personalized…
Observe, copy, and apply: big ideas from the bestVisual Merchandising
Observe, copy, and apply: big ideas from the best
Visual merchandising is a vital tool to make your pharmacy more attractive, functional, and effective.…
Make your display window shineWindow Display
Make your display window shine
In recent decades, pharmacies have expanded their range of products and services, entering a highly…
Not every purchase is plannedVisual Merchandising
Not every purchase is planned
Inventory management should go beyond merely meeting explicit customer demands. It should aim to anticipate…