Take inspiration from leading brands like Ikea, Tigotà, and Supermarkets for your pharmacy layout.
Visual merchandising is a vital tool to make your pharmacy more attractive, functional, and effective. The good news is you don’t have to invent everything from scratch; we can observe and learn from the best, even outside our industry. Leading brands like Ikea, Tigotà, and grocery chains have access to detailed analytical data on customer behavior, which they use to develop winning strategies. These examples shouldn’t be seen as a threat but as a valuable resource from which to take inspiration and adapt the best ideas to your pharmacy’s reality.
For instance, Ikea is known for its guided pathways that lead the customer from the entrance to checkout, with areas arranged in a carefully planned order. The thematic sectioning encourages customers to explore the entire store, increasing the chances of multiple purchases. Similarly, supermarkets apply visual merchandising strategies by positioning daily-use products, like milk or bread, at the farthest points of the store. This forces the customer to pass by other articles, incentivising unplanned purchases.
Tigotà, on the other hand, uses vibrant colors, visible promotions, and well-organized shelves to highlight high-margin products and spark customer interest.
Adapting these strategies to your pharmacy could mean organizing products into thematic areas, positioning high turnover items in strategic spots, or making promotions more visible with engaging communication materials.
Looking to big brands is not a sign of weakness but of strategic intelligence. Learning from their ideas, adapting them, and applying them to your own environment can make all the difference, transforming your pharmacy into a modern and competitive retail space that meets customer needs with innovative and winning solutions.
