Too much choice can confuse customers. Let’s focus on key products to drive purchases.
Filling shelves with too many products might seem like a winning strategy, but it can have the opposite effect. An overwhelming variety of options confuses the customer, slows down the decision-making process, and may even reduce their willingness to purchase.
The key is to offer a wide selection but with a curated approach, placing only strategic products on the shelves. This method not only makes it easier for customers to make decisions but also strengthens your pharmacy’s brand, making it more recognizable and influential in specific areas.
Focus on categories where you can excel, such as dermocosmetics or children’s products, to stand out from the competition. A targeted display in high-traffic and high-visibility areas helps communicate your pharmacy’s specialization and highlight the most profitable or high-turnover products.
Remember: less is more, but only if that “less” is carefully selected. Offering a targeted and strategic selection helps the customer navigate easily and improves your pharmacy’s performance.
