Boost Unplanned Purchases with Strategic Category Management.
Inventory management should go beyond merely meeting explicit customer demands. It should aim to anticipate latent needs and propose solutions that spark curiosity and interest. A well-designed category management strategy can steadily increase unplanned purchases.
An effective approach is to highlight specific products through strategic placement. For example, grouping complementary items promotes cross-selling: placing dental floss next to toothpaste encourages customers to consider buying both.
Products that cater to impulsive purchases, such as energy snacks or small accessories, should be displayed in high-visibility, high-traffic areas, such as entrances or checkout zones. For promoting surplus stock or high-margin items, visual tools like LED screens are particularly useful in drawing attention to promotions or new arrivals.
Targeted offers further encourage unplanned purchases. Promotions like “Buy 2, Get 1 Free” or discounts on bundled items not only boost sales volume but also enhance customers’ perceived value. These offers should be prominently displayed, with dedicated areas in high-traffic zones and eye-catching communication materials.
Ultimately, a well-structured category strategy serves not just as a sales tool but also as an opportunity to enhance the customer experience. It turns every pharmacy visit into a chance for customers to discover new products and solutions.
