Optimize space and guide customers towards a more satisfying and targeted shopping experience.
Category management is a product management strategy that organizes offerings into homogeneous categories to improve customer experience and optimize sales performance. More than just a technique, it’s an approach that treats each category as an independent “business unit,” developed and enhanced based on customer needs and commercial objectives.
In a pharmacy, category management enables structuring the assortment in a logical and functional way, making it easier for customers to find products and encouraging both targeted and impulse purchases. For instance, creating categories like “dermocosmetics,” “childcare,” “seasonal items,” or “joint health” makes navigating the sales area more intuitive, enhancing the perception of order and expertise.
The goal isn’t just aesthetic: each category is designed to meet specific customer needs, highlight profitable products, promote cross-selling, and reduce inventory. Placing complementary products together—such as skin supplements near moisturizing creams—or designing paths that lead customers toward promotions or new arrivals are practical applications of this strategy.
Category management extends beyond the sales floor, encompassing product selection, stock rotation, and promotional strategy definition. It’s an ongoing process that requires data analysis, customer insight, and the ability to adapt to market changes.
