From virtual reality to PharmaID: our return to the trade fair to showcase a new way of designing the pharmacy
After ten years of absence, we have returned to the European trade-show scene, participating for the first time under the Gibam Pharma brand. Pharmagora in Paris and Cosmofarma in Bologna were the perfect occasions to unveil our vision for pharmacy interiors—born from months of research, design, and development.
At both shows, we presented a booth designed to showcase our furnishing styles: distinct, fully customizable solutions that reflect every pharmacist’s tastes and needs. In our view, the pharmacy is an identity-driven, welcoming, and highly functional space.
Pharmagora and Cosmofarma were more than just two major industry events: they marked our very first concrete step into the market, allowing us to share a new vision of the pharmacy and contribute to the transformation of healthcare spaces.
